In this episode, Christian Lunger speaks with Jonathan Huffstutler from EONAX about the role of data and data spaces in shaping the tourism experience and guiding visitor flows. The conversation is based on the project in Isère, where mobile network data, satellite imagery, Strava movement traces, local counters and payment data are combined to better understand visitor dynamics in sensitive natural areas.
The discussion shows how important it is to work with different types of data and why algorithms alone are not enough. Hypotheses need to be tested, local conditions matter, and human judgement remains essential.
A central theme is the idea of data spaces: open, interoperable environments where organisations keep control of their data while sharing it under clear rules. For destinations, this means more reliable insights, better forecasting and the ability to guide visitors in a way that benefits nature, residents and guests alike.
The episode highlights how technical infrastructure, local expertise and European strategies come together — and why data only becomes valuable when it is shared, understood and used responsibly.
Shownotes
Data Space Manifesto
EONAX EchoSystem Podcast